Taylor Swift's world tour is breaking records everywhere, in every sector. One of the major US mobile service providers, AT&T, recently reported that during Swift's Eras Tour concert in Arlington, Texas, 28.9 terabytes of data were transferred over its network at the venue alone. However, it's not just Taylor Swift driving these increased data volumes. Broadly, the growth in data volumes can be "blamed" on the internet and the rapid increase in internet users. Remember, every online action translates to data.